Role: Product Marketing Manager
The individual who is responsible for product marketing activities, which predominantly include marketing collaterals, Go-To-Market activities, business models, pricing, Sales support and partnerships.
Role Sets:
Roles
Relationships
Additionally Performs
Define Product Offer
Define Product Roadmap
Define Target Customer And Segmentation
Define Value Proposition And Positioning
Manage Development Projects
Manage Lifecycle
Manage Maintenance And Support Projects
Manage Product Portfolio
Manage Release Roll-out
Perform Legal And Intellectual Property Aspects
Prepare Product Requirements Document (PRD)
Prepare Release Plan
Modifies
Approved Name/Identity
Business Plan
Commercial Model/Pricing
Competition Analysis Document
Go-to-Market Plan
Market Analysis Document
Marketing Collaterals Documents
Marketing Plan
Market Requirements Document
Market Research Report
On-going Support System
Product Launch Plan
Product Strategy Document
Sales-Kit Document
Main Description
Key responsibilities of Product Marketing Manager:
Analysis of market trends and market research
Preparation of marketing collaterals
Product launch, Go-To-Market (GTM) activities, Media and Analyst communications
Development of business models and pricing
Inputs to Product strategy and roadmap
Being owner of Market Requirements Document (MRD) and providing inputs to Product Requirements Document (PRD)
Preparation of licensing agreements
Participating in responding to RFx
Preparation of Sales Kit and Sales Training
Competition Analysis and Partner eco-system management
